This isn't a gimmick where we mark up our prices to cover the discount so that it's not actually a discount. We can't stand that. We actually despise that. This is a true blue coupon; that's why it's blue. 

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(You don't have to print it either, just mention it when you come in. 99.9% of the time this coupon is valid on just about anything. Occasionally we have a situation where we've already heavily discounted an item when writing it up, behind the scenes, or the ticket has a majority of expensive dealer parts that have very little markup on them, if this is the case we will ask you to not hate us that we can't honor it, but will extend the opportunity to use it on your next visit.)